Pick up any timeless rock and roll recording – put it on your turntable, slip it in your CD player or tape deck, and chances are better than good that the sound you hear will meet two criteria: 1) the guitar defines the music; 2) The music was created by a guitar from one of the Big Three.
The “Big Three,” of course, are the Fender, Gibson, and Martin guitar companies – manufacturers who defined the instrument in its present incarnation and who all other manufacturers copy to a lesser or (more likely) greater extent. The companies are so synonymous with rock and roll that their products have become icons in their own right.
Continue reading ‘Checking In With The Big Three Guitar Makers At NAMM 2006′



